Alaska Airlines, 1958-2019
Contents of the Collection
The Commercial Airlines Collection is an artificial collection comprised of textual, visual, and audiovisual materials related to commercial airlines from around the world, 1910s-2020s. Although international airlines are represented, American-based airlines are far more heavily represented, including a significant number of small regional, and often defunct, airlines. Materials come from various sources.
The bulk of the collection is textual materials, including advertisements, such as magazine ads; promotional brochures, booklets, and fliers; menus and in-flight entertainment guides, including duty-free shopping information; route maps; safety cards and brochures; stationery, air mail labels, and postcards; tickets, boarding passes, and luggage tags; frequent flyer program materials, including special offers and membership documents; and timetables and flight schedules, including fare information. There are also folders of assorted printed ephemera, including but not limited to, business cards, calendars, children's activity materials, souvenir flight reports, and matchbook covers.
The collection also contains visual materials, including photographs, slides, negatives, and photographic postcards as well as posters, lithographs, and artwork. Major topics depicted include aircraft in airline livery; flight attendants, pilots, and to a far lesser extent, ground crew and airline executives; and advertisements, such as billboards; buildings, office space, and events. A number of advertisements, including photographs and brochures, depict locations and activities a visitor could experience on their travels. Most of the photographs are publicity shots and are black-and-white, although some are in color. Some photographs includes stamps and or captions to provide context. Sizes vary, although most are 8x10-inches.
Of particular note are illustrations by Fred Takasumi for Delta Airlines and a lithographic reproduction of the painting "Frontier Rose" by artist R.C. Gorman, for Frontier Airlines. There is one audio item: a 33 RPM sound recording of a speech by Bob Crandall, Senior Vice President of Marketing for American Airlines.
While most of the collection is dedicated to airlines, some materials relate to professional agencies that may have provided support or services, such as fuel, to the commercial airline industry and worked with multiple airlines. Companies include, but are not limited to, the Air Transportation Association of America, the Australia National Airlines Commission, the Railway Express Agency, Texaco, and the United States Postal Service. Types of material include, but are not limited to, brochures, frequent flyer materials, posters, and route maps.
Dates
- Creation: 1958-2019
Language of Materials
Most of the materials are in English; some of the material is in other languages including Chinese, French, German, Japanese, and Spanish. When non-English language materials are present, it is noted on the individual folder.
Conditions Governing Access
This collection is open for research but has not been fully processed. Some materials may need additional processing before researcher use. Please contact us for details.
Historical Note
Alaska Airlines is a passenger airline based in the Pacific Northwest region of the United States.
Alaska Airlines traces its start back to several smaller regional airlines, beginning with McGee Airways which was established in Anchorage, Alaska in 1932. The airline was sold to Star Air Service in 1934, In 1937 SAS bought Alaska Interior Airlines and changed their name to Star Air Lines. In 1941 the airline was bought by businessman Raymond Marshall, who also purchased Lavery Air Service, Mirow Air Service, and Pollack Flying Service and rebranded to Alaska Star Airlines. The airline became known as Alaska Airlines (AA) on May 2, 1944. Additional smaller airlines became part of AA over the years, including Collins Air Service, Al Jones Airways, Alaska Coastal Airways, and Cordova Airlines. It continues to operate as of 2024 with headquarters in SeaTac, Washington.
Extent
From the Collection: 5 Cubic Feet
Repository Details
Part of the The Museum of Flight Archives Repository
9404 East Marginal Way South
Seattle Washington 98108-4097
206-764-7874
curator@museumofflight.org